Brand Strategist
(Freelance/Part Time/Full Time)
We’re on the hunt for a skilled and solutions-oriented Brand Strategist to join our fast-growing team at our Hong Kong headquarters. You should have a strong analytical mind to craft compelling brand stories and strategies that deliver results. You are responsible for conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
This is a perfect opportunity for anyone looking to work in a dynamic and entrepreneurial company, with a varied client portfolio ranging from APAC region to global accounts. You should be open-minded and passionate about creating holistic brand experiences. Ultimately, as a creative problem-solver, you should have strong research skills, an analytical mindset and be an excellent storyteller.
Responsibilities:
- Develop brand architecture, positioning and strategies for clients across a variety of industries
- Conduct market research to identify consumer trends, competitive landscape, and opportunities for growth
- Develop brand messaging and positioning that resonates with target audiences
- Collaborate with our design team to ensure brand messaging and visual identity align
- Develop and maintain relationships with clients to ensure ongoing success
- Monitor brand performance and provide regular reporting on key metrics
- Measure and report on the success of brand strategies, adjusting as needed
- Assist and spear head overall company writing materials
- Stay up-to-date on industry trends, market conditions, and competitive landscape to inform strategic decision-making
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 3 years of experience in brand strategy, preferably in an agency setting
- Strong knowledge of market research and analysis
- Excellent communication, collaboration skills, and presentation skills
- Strong problem-solving and critical-thinking skills
- Ability to manage multiple projects simultaneously and meet deadlines
- Ability to work independently and collaboratively in a fast-paced environment
- Passionate about branding, marketing, and consumer behaviour
Beneficial:
- Previous experience working in a design agency
- Familiarity with design and research processes
- Curiosity in new and emerging sub-cultures
Benefits:
Comprehensive Medical Insurance
MPF Insurance
Labour Insurance
Annual Leaves
Birthday Leave
Pet Friendly
Travelling Opportunities
Fast Growing Company
Sales Commission
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